What do we do with all your data?

Privacy Policy

Effective date: May 22, 2019, updated: February 27, 2024

Sonora BV manages the https://www.sonora.be website, hereinafter referred to as: Service.

This page contains information about our policy regarding the collection, use, and disclosure of your personal data when you use our Service and the choices you have regarding that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise specified in this Privacy Policy, the terminology used in this Privacy Policy has the same meaning as in our Terms and Conditions, available at https://www.sonora.be

Definitions
Service
By service, we mean the https://www.sonora.be website managed by Sonora BV

Usage Data
Usage data means automatically collected data that is generated by the use of the Service or from the Service's infrastructure itself (for example, the duration of a visit to a page).

Cookies
Cookies are small files that are stored on your device (computer or mobile device).

Data Controller
By data controller, we mean the natural or legal person who (alone, jointly, or in common with other persons) determines the purposes for which and the means by which personal data is or will be processed.
In the context of this Privacy Policy, Sonora BV is a Data Controller of your Personal Data.

Data Processors (or Service Providers)
By Data Processors (or Service Providers), we mean any natural or legal person who processes data on behalf of the Data Controller.
Sonora BV may use the services of various Service Providers to process your data more efficiently.

Data Subject (or User)
The Data Subject is any living person who uses our Service and who is the subject of Personal Data.
Data Collection and Use
We collect various types of data for different purposes to provide and improve our Service to you.

Types of data collected
Personal Data
When you use our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact you or to identify you ("Personal Data"). This personally identifiable information may include but is not limited to:
- Email address
- First and last name
- Phone number
- Address, state, zip code, city
- Cookies and Usage Data

We may use your Personal Data to contact you via newsletters, marketing or promotional materials, and other information that may be of interest to you. You can indicate that you wish to receive only certain, or no communication at all, by clicking on the unsubscribe link or by following the instructions we send you in an email.

Usage data
We may also collect data about how the user accesses the Service and how it is used ("Usage Data"). This Usage Data may include information such as the Internet Protocol address (IP address) of your computer, the type of browser, the version of the browser, the pages you visited on our Service, the time and date of your visit, the time you spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & cookie data
We use cookies and similar tracking technologies to monitor activity on our Service and we store certain information.
Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track data and to improve and analyze our Service.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use all the features of our Service.

Examples of cookies we use:
Session cookies. We use Session cookies to manage our Service.
Preference cookies. We use Preference cookies to keep track of your preferences and various settings.
Security cookies. We use Security cookies for security purposes.

Use of data
Sonora BV uses the collected data for various purposes:
- To provide and maintain our Service
- To notify you of changes to our Service
- To give you the option to participate in the interactive features of our Service, if you wish to do so
- To provide support to our customers
- To collect analysis or valuable data that we can use to improve our Service
- To monitor the usage of our Service
- To detect, prevent, and address technical issues
- To provide you with news, special offers, and general information about our goods, services, and events that are similar to what you have previously purchased or inquired about, unless you have indicated that you do not wish to receive such information.

Legal basis for processing Personal Data under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), the legal basis of Sonora BV for collecting and using the personal data as described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Sonora BV may use your Personal Data because:
- We need to enter into a contract with you
- You have given us permission
- The processing in our legitimate interest is not overridden by your rights
- In compliance with the law

Data retention
Sonora BV retains your Personal Data only as long as necessary for the purposes stated in this Privacy Policy. We retain and use your Personal Data to the extent necessary to comply with our legal obligations (e.g., if we need to retain your data in compliance with applicable legislation), to resolve disputes, and to enforce our legal agreements and policies.

Sonora BV also retains your Usage Data for internal analytical purposes. Usage Data is typically retained for a shorter period unless this data is used to enhance security or improve the operation of our Service, or if we are legally required to retain this data for a longer period.

Data transfer
Your data, including Personal Data, may be transferred to — and maintained on — computers located outside the jurisdiction of your province, country, or other governmental entity where data protection laws may differ from those in your jurisdiction.

Please note that if you are located outside Belgium and you provide us with data, we will transfer that data, including Personal Data, to Belgium and process it there.
Your consent to this Privacy Policy followed by your submission of such data indicates your agreement to that transfer.

Sonora BV will take all reasonably necessary steps to ensure that your data is processed securely and in accordance with this Privacy Policy and that your Personal Data is never transferred to an organization or a country unless appropriate controls are in place, including the security of your data and other personal data.

Disclosure of data
Disclosure for law enforcement purposes
In certain circumstances, Sonora BV may be required to disclose your Personal Data if legally mandated or at the request of governmental authorities (e.g., a court or government agency).

Legal requirements
Sonora BV may disclose your Personal Data if it believes in good faith that such action is necessary:
- To comply with a legal obligation
- To protect and defend the rights and property of Sonora BV
- To prevent or investigate possible misconduct in connection with the Service
- To protect the personal safety of users of the Service or the public
- As protection against legal liability

Data security
The security of your data is important to us, but please remember that no method of transmission over the internet or electronic storage method is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee absolute security.

Your rights regarding data protection under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain rights regarding data protection. Sonora BV strives to take reasonable measures to provide you with the ability to correct, modify, delete, or restrict the use of your Personal Data.
If you want to know what Personal Data we hold about you and if you wish to be removed from our systems, you can contact us.
In certain circumstances, you have the following rights regarding data protection:
- The right of access, updating, or deletion of the information we hold about you. Where possible, you have access to your Personal Data and can update it or request deletion directly in your account settings. If you are unable to perform these actions yourself, you can contact us for assistance.
- The right to rectification. You have the right to have your information corrected if that information is inaccurate or incomplete.
- The right to object. You have the right to object to the processing of your Personal Data.
- The right to restriction. You have the right to request that we restrict the processing of your Personal Data.
- The right to data portability. You have the right to receive a copy of the information we hold about you in a structured, machine-readable, and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Sonora BV processes your personal data based on your consent.
Please remember that we may ask you to verify your identity before we respond to such requests.

You have the right to file a complaint with the Data Protection Authority regarding our collection and use of your Personal Data. For more information, you can contact your local Data Protection Authority in the European Economic Area (EEA).

Service Providers
We may engage external companies and individuals to simplify our Service ("Service Providers"), to provide the Service on our behalf, to perform services in connection with our Service, or to assist us in analyzing how our Service is used.
These external parties only have access to your Personal Data to perform these tasks on our behalf and they may not disclose it to others or use it for other purposes.

Analytics
We may rely on external Service Providers to monitor and analyze the use of our Service.

Google Analytics
Google Analytics is a web analytics service from Google that tracks and reports website traffic. Google uses the collected data to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can indicate that you do not wish to make your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your activities on the internet.

For more information about Google's privacy practices, we refer you to the Google Privacy and Terms webpage: https://policies.google.com/privacy?hl=en
Behavioral remarketing
Sonora BV uses remarketing services to offer you advertisements on external websites after you have visited our Service. We and our external suppliers use cookies to select, optimize, and serve ads based on your previous visits to our Service.

Google Ads (AdWords)
The Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads by visiting the Google Ads Settings page http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your internet browser. The Google Analytics Opt-out Browser Add-on allows visitors to prevent their data from being collected and used by Google Analytics.
For more information about Google's privacy practices, we refer you to the Google Privacy and Terms webpage: https://policies.google.com/privacy?hl=en

Facebook
For more information about the privacy practices and policies of Twitter, we refer you to their Privacy Policy page:
You can find more information about Facebook's interest-based ads on this page: https://www.facebook.com/help/164968693837950
If you wish to opt out of Facebook's interest-based ads, you can follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the self-regulatory principles for online behavioral advertising of the Digital Advertising Alliance. You can also opt out of Facebook and other participating companies through the Digital Advertising Alliance in the United States http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or through the settings on your mobile device.

For more information about Facebook's privacy practices, we refer you to the Facebook Privacy Policy: https://www.facebook.com/privacy/explanation

Links to other sites
Our Service may contain links to other sites that are not operated by us. If you click on a link from a third party, you will be directed to that third party's site. We strongly encourage you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policy, or practices of any third party sites or services.

Children's Privacy
Our service is not directed to individuals under the age of 18 ("Children").

We never knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you become aware that your child has provided us with personal data, we ask you to contact us. If you determine that we have collected personal data from children without parental verification, we will take the necessary steps to remove that information from our servers.

Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will inform you via email and/or a clear notice on our Service when the changes take effect, and we will update the "effective date" listed at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy will take effect at the time they are posted on this page.